BEING A TEENAGE GIRL IN YOUR TWENTIES

Final Year Self-Devised Project

1. The Problem

Older Gen Z and younger Millennial women don’t feel confident enough to reconnect with their teen identity and passions

2. The Big Idea

Encourage Zillennial women to unapologetically embrace their Pop guilty pleasures, while forging real connections with other women

3. The Solution

Encouraging women to reclaim themselves, Zillenia is a groundbreaking solution. A platform dedicated to empowering women to wholeheartedly embrace their pop culture obsessions

SKILLS DEVELOPED

  • Graphic Design

  • Consumer Research

  • Trend Research and Analysis

  • Visual Communication

  • Creative Writing

  • Concept Development

  • Time Management

  • Project Management

  • Storytelling

  • Problem-Solving

  • Adobe InDesign

PROJECT SUMMARY

Zillenia is a platform dedicated to women in their twenties who still feel connected to their teenage identities and passions. Addressing the unique experience of navigating adulthood while holding onto the interests of adolescence. Zillenia serves as a pop culture archive and a platform for women to connect with like-minded peers, sharing and indulging in their teenage passions.

Users can tailor the platform to their specific interests, allowing them to view the world through their favourite pop culture 'lenses.' Unlike mainstream social media platforms like Instagram and TikTok, Zillenia provides a personalised space for authentic expression and community building, enabling users to embrace their ‘guilty pleasures’ without judgment.