JW ANDERSON FRAGRANCE: SCENTIMENTAL

Creating a new fragrance for an existing high-end brand

1. What?

Create a fragrance campaign and a story for your chosen brand. Then develop this into a series of outcomes which will form your final integrated marketing campaign.

2. How?

The pandemic caused a lot of uncertainty that we hadn’t experienced before. Consumers were left feeling anxious and worried, and like children when scared, we revert to things that makes us feel safer.

3. The Solution

Encourage consumers to live through the now by reconsidering how they approach the past.

MY RESPONSE

FINAL CONCEPT: SCENTIMENTAL

SKETCH MOCK-UPS OF OUTCOMES:

SKILLS DEVELOPED

  • Graphic Design

  • Brand and Consumer Research

  • Visual Communication

  • Creative Writing

  • Concept Development

  • Trend Research and Analysis

  • Time Management

  • Project Management

  • Storytelling

  • Problem-Solving

WINDOW DISPLAY CREATED ON SKETCHUP

PROJECT SUMMARY

For this project, I focused on creating an outcome encouraging the JW Anderson consumer to live in the now by reconsidering how they approach nostalgia. Creating concepts surrounding common experiences of nostalgia; The Summer Holidays (Golden Child), At Your Grandparents, and Sentimental (Scentimental).