NTU X ALL WE ARE

A live brief with jellewery brand, All We Are

1. The Brief

You have been commissioned by the jewellery brand “All We Are” to produce a film and an event that celebrates their audience and/or their ethos. Jewellery should be the hero of the story.

2. Our Idea

Celebrate unorthodox glamour by embracing individuality

3. Our Outcome

An All We Are promotional video, Who Are We? Inspired by the hit 2000s film Wild Child. With an event that encourages eventgoers to reclaim what glamour means to them. Through researching the brand and seeing how they have taken inspiration from previous popular culture, incorporating this element into our project was essential.

MOMENTS FROM OUR PROJECT

Shot in various locations around Nottingham, we developed a short promotional film. Capturing how a young woman is given some jewellery, that gives her the confidence to rediscover her authentic style, then ends with finding her version of glamour and passing the jewellery on to another woman so she can go on her journey of self-discovery

SKILLS DEVELOPED

  • Team Working

  • Brand and Consumer Research

  • Trend Research and Analysis

  • Creative Direction

  • Concept Development

  • Time Management

  • Project Management

  • Storytelling

  • Problem-Solving

PROJECT SUMMARY

Our group project involved creating a promotional video and event for the jewellery brand All We Are. Developing a concept that aligns with the brand's ethos and resonates with its consumers. The goal was to celebrate unorthodox glamour by encouraging consumers to rediscover what glamour means to them and allowing them to embrace individuality. The project encompassed the entire process from initial concept creation to final execution, ensuring that every element reflected the brand's identity and appealed to its target audience.