A little about meI am a digital content strategist and visual arts professional with a background in gallery management, social media, and web content. I create compelling visual narratives for arts and luxury lifestyle brands across social platforms and e-commerce. Combining a formal arts education with hands-on expertise in content production, product photography, and website management.
My StoryStarting out in Charleston, South Carolina, I honed my eye for design working at a local small art gallery. Part of a small team, I wore many hats - from gallery event planning, social media content creation, artwork installation, and more.
After moving to NYC, I took this experience and began working for a luxury home and gifts brand on the UES. This role encompassed social media content, brand strategy, and website management.
I created a diverse social feed highlighting the many luxury brands sold by the business, including in house product photos, reels I produced and edited, and integrating creative produced by the partner brands.
With a robust eCommerce presence, I managed creation of Product Display Pages, from imagery to copy and categorization. I maintained the landing page with fresh creative and seasonal callouts to engage customers from their first click.